Why Beyoncé Trademarks Everything: The Business Brilliance Behind Queen B’s Empire

Your Brand. Your Identity. Your Legacy.

Beyoncé doesn’t just dominate charts; she dominates strategy. And while you may not be building a billion-dollar empire (yet), protecting your brand like she does could be your most brilliant move.

5/19/2025, 2 min read

sources and references

· CNN Business – “Inside Beyoncé’s Business Empire: How She Became a Global Brand.”

https://edition.cnn.com/2013/05/02/business/beyonce-business-global-brand

· Forbes – “The Benefits of Beyonce, Jay-Z Trademarking ‘Blue Ivy’”

https://www.forbes.com/sites/deborahsweeney/2012/02/09/the-benefits-of-beyonce-jay-z-trademarking-blue-ivy/?ctpv=searchpage

· Entrepreneur- “Why Personal Branding Matters More Than Ever for Successful Entrepreneurs”

https://www.entrepreneur.com/starting-a-business/why-personal-branding-matters-more-than-ever-if-you-want-to/47935

Editor-in-Chief – Diya M. Kumar

Contributing Writer – Mrudula Kale

Editorial Input & Review- Vanshika Rawat

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